I'ma Designer.

I started in computer science. But somewhere along the way, people kept responding to my designs more than my code. I took the hint.

Since then: public sector platforms at Deloitte, e-commerce research at Tapestry, a Human Factors masters at San Jose State, and MathWorks in Boston, where I shipped features and maintained their design system. Designing for Apple came next. These days I design internal platforms used by thousands of people across the company every day.

I live in Sacramento with my wife, who reviews and approves design plans for the city. Design critique runs in the household. We have two cats, Zuko and Poppy. Very affectionate — especially around dinner time.

Piyush with his cat

Principles

Things I actually believe.

Tap a card to flip it.

Decisions over deliverables.

If a mockup doesn't move a decision forward, it's decoration.

The brief is a hypothesis.

A good brief tells you what someone thinks is wrong. The right questions tell you what actually is.

Sweat the seams.

The transitions nobody notices are exactly what separates careful from careless.

Nobody follows the happy path.

Most users ignore onboarding and bypass the happy path. Design for that person, not the cooperative one.

Code is a design tool.

Prototyping in code surfaces problems Figma hides.

Make the hard thing obvious.

Show the thing first. Layer the system after.

Experience

Where I've worked.

  • Apple

    Senior Product Designer, Contract (via Red Oak Technologies) · 2025 — Present

    Internal tools and design systems for engineering and operations teams.

  • Capmov

    Co-Founder · Side Consultancy · 2024 — Present

    Product design and brand strategy across multiple client projects, run alongside full-time work.

  • ChipReady

    Product Design Advisor, Part-Time · Nov 2024 — June 2025

    UX and design strategy for an AI-powered workforce platform.

  • Copal.ai

    Product Designer · Feb 2024 — Nov 2024

    Led design for 3 AI-powered products across feature prioritization, launches, and a design system.

  • MathWorks

    Product Designer · June 2022 — Feb 2024

    Designed for MATLAB features and contributed to the design system.

  • Tapestry

    Product Researcher, Contract · Dec 2020 — Aug 2021

    User testing and key feature design for an eCommerce platform.

  • Deloitte Consulting

    Product Designer · 2017 — 2020

    Salesforce-based products for US government teams; reduced development time by 40%.

Let's talk.

Reach out by email — happy to talk through the thinking behind any of the case studies.

[email protected]